A flair for entrepreneurship, and a desire to take considered risks and show commitment (naturally linked to a firm determination to uphold one’s commitments). This is the very soul of competitiveness: firmness in making decisions or in forcing their implementation, an acceptance periodically to challenge one’s orientations and the status quo. Boldness also needs to be combined with a certain level of prudence and a particular clear-sightedness, without which a bold manager is, in reality, merely dangerously reckless.

The willingness to empower both individuals and teams; to have decisions made as close as possible to the point where they will be put into practice.
Trust also means giving priority, within the company, to real openness toward other people and the widest possible sharing of ideas and information.

Feeling good about being part of the company or one’s team, feeling proud of what one does, feeling a sense of accomplishment in the search for better quality and greater efficiency, feeling part of a challenging project.